Old Navy: Records
Problem
How do you take a budget clothing brand and turn it into a tech-driven innovator.
Insight
A great outfit, like a great song, can be an instant hit.
Idea
You're thinking, "I've seen this 'Shazam to Shop' thing." And you're right. But Old Navy Records did it first. Using Shazam, the user could unlock a profile of the band, download our original song, and shop the looks from their couch.
We also made a full-length music track and sold it on iTunes. It caused fans to search the web looking for more music from our imaginary artist.
