OLD NAVY: Bootyreader
Problem
Finding the right pair of jeans is difficult. Especially online.
Insight
What if our supermodelquins (with the help of a little cutting-edge tech) could help you find the perfect pair of jeans before you even go to the store?
Idea
Mix a little bit of advertising silliness with a bit of real-life tech and the “Booty Reader” was born. We hired some really smart people who wrote a really smart algorithm that allowed your webcam to size you up and spit out the perfect size of jeans while you’re still sitting at home in your pajamas.
Results
· This campaign was bonkers. On day three alone, the site got more than 4 million hits. It became a pop-culture sensation and led to other companies developing similar technologies.
